San Diego, CA | Aug 2015 - Aug 2022
Email Operations for Eventful brand, later operating for the Audacy Inc marketing team.
Responsible for operationalizing email marketing campaigns to support the location's specific events, radio advertising and sales objectives, nationwide.
Work included both commercial and newsletter email deployments, creating weekly reporting and using data analysis strategies for optimizing user experience and maximizing profit.
Responsible for image and content development through Audacy's CMS tool for optimization of web pages and Music event promotion for the Audacy A1 Page.
Operations Manager | Apr 2014 - Aug 2015
Duties included the sourcing and implementation of business resources such as CRM software, Email and reporting platforms, Social Media applications, and Project Management and Design tools. Duties also included IT support such as facilitating FTP communication, Software Platform testing, and deployment API Integrations. My administrative tasks encompassed managing Vendor Contracts, providing ongoing Business Continuity documentation, and Business Process follow up.
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